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In 1976 Mark LaValley, one of the founding members of the LaValley Group, LLC tried out as the drummer for a local band and got his first steady job playing weddings at the age of 13 years old. Quickly he began to understand the need for quality entertainment and rental services. With a background as a licensed electrical contractor, he also saw the need for technical services such as electrical distribution, sound, lighting, and audio-visual that go along with events large and small. After relocating his family to Cooperstown in 1994, he founded Sound Performance, providing these services combined with his love for entertaining. In 2004, he and his wife started a second company, Cooperstown Event Services, which expanded their offerings to include tables, tents, chairs, china and other party rentals. That company grew so quickly they decided to sell it to stay focused on the service and entertainment business. They have two grown children interested to continue expanding the family business to include event planning and production services, hence the latest business improvement. Combining the talents of everyone involved makes for a spectacular set of professional offerings.